Turnkey market testing

Confirm new product, business & campaign opportunities.

Using digital ads and landing pages, we run test campaigns to measure the activity of real people as they search and evaluate your proposed ideas.

We analyze the multivariate engagement data and report back with measured demand and optimized messaging to reach the target market.

Why:

• Results in 3 weeks. Quickly measure demand and clarify the target market. 

• Don’t risk significant resources on something nobody wants.

• Everything included: ad spend, creative, campaign setup, client review, 2 weeks of testing, report with results and recommendations.

• Test multiple ideas at once.

• Use the right data to help you decide which projects to pursue.

For existing products:

• Up-sell/cross-sell to existing segments.

• Justify R&D for product extensions.

• Re-position for new vertical/industry/geo.

Example insights:

• re:KNDL → #1 overall test campaign to date with a CTR of 7.70%, CPC of $0.36, 48 registrations, a CVR of 10.04%, and a CPA of $3.60.

• Burrito Pop → Applied messaging learnings to a crowdfunding campaign that hit 180% of its funding goal in the first 24 hrs. Product now available for purchase.

• Gumshoe → Picked up 31 registrations in test campaign. Owner doubled down and walked with 115 registrations at a CPA of $13.35. Now building a prototype with direct feedback from audience.

• Otohime → Low performer in the US market, but showed promise in Asian markets (especially India).

• Network AI → Before its time, this campaign continues to receive organic conversions after test completion.

• New Leaf→ Assessed US market demand for a sleep supplement to secure distribution rights from Swiss manufacturer.

Meet the team:

• Michael (founder) is a Growth Marketing Consultant based in New York City.

• Jonny (co-founder) is a Senior SEO Specialist based in London.