Michael Terwindt

Freelance Growth Marketer

Helping brands reach their audience through testing.

Services

To meet clients where they’re at, I offer a range of entry points. The goal is to build a growth engine.

  • Let’s chat for an hour and I’ll provide a 1 page strategy document for you.

    I’ll send you questions in advance and be ready with preliminary research.

  • In any of the below areas.

  • Test campaign for new product and business ideas. Delivery in 2 weeks.

    Confirm positioning and start building your waitlist with real prospective customers.

  • Custom engagement based on your growth needs.

    Retainer requires minimum 3-month engagement.

Areas

With +10 years of experience, I’ve developed considerable experience in these areas of digital marketing:

  • Conversion tracking & analytics

  • Email marketing & automation

  • Google ads

  • Content & SEO (including AI)

  • AB testing

  • Facebook and Instagram ads

  • Landing page copy & structure

  • Marketing funnels

Growth marketing is a data-driven strategy focusing on the entire customer journey (not just acquisition). It uses rapid experimentation, A/B testing, and optimization across channels like SEO, email, and content to increase retention and lifetime value.

Client Work

Burrito Pop (pictured)

We applied validated messaging to a crowdfunding campaign that hit 180% of its funding goal in the first 24 hrs. Product now manufactured and available for purchase.

Skillsoft

As their first digital hire, I stood up their growth function leading to multiple hires and a hybrid organization model enabling channel SMEs to support the different product teams.

SEO for the company had global implications, with different languages and regional variations.

A big win was developing a programmatic approach to on-page optimization, to solve for the mountain of content being automatically created by the website. 

Gumshoe

One of the most successful test campaigns I’ve done for a founder. The campaign picked up 31 registrations in 2 weeks of testing. The owner doubled down and walked with 115 registrations at a CPA of $13.35. They were able to build a prototype with direct feedback from the audience.

CurbWaste

Early testing confirmed niche market size and ideal messaging. We were able to apply these learnings in supporting organic and paid social channels.

Let’s Do This

If you're interested in working together, please complete the form. Pending availability, I’ll get back to you with scheduling details.