Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
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The Importance Of Positioning When Testing New Business Ideas
Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.
How to Find a Good Business Idea
Stress testing your idea by discussing it with real target customers is the way.
The #1 Reason Startups Fail
Most startups fail due to “no market need”. Meaning not enough people are interested in your idea to begin with. Learn how lean market research can help.
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Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.