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Driven by passion, grounded by values. We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.

The Validation.Run Vision
Article Michael Terwindt Article Michael Terwindt

The Validation.Run Vision

A world where people know that businesses ownership is the most effective way to grow wealth. And that starting is now easier than ever, thanks to technology.

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Simple Growth Strategy Framework
Marketing Cookbook Michael Terwindt Marketing Cookbook Michael Terwindt

Simple Growth Strategy Framework

Here’s our business growth strategy framework, in a simplified form.

Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.

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"Gumshoe" Test Campaign
Case Study Michael Terwindt Case Study Michael Terwindt

"Gumshoe" Test Campaign

Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.

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How To Start A Business
Article Michael Terwindt Article Michael Terwindt

How To Start A Business

Hint: it doesn't start with legal or accounting. There are ways to do it for free. You can do it online, from home, in your pajamas. But the one thing you can't skip is market validation. If you're going to take on starting a business, better be sure someone out there is keen to buy.

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