Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
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Tame Perfectionism: The Entrepreneur’s Guide to Shipping Faster
Perfectionism blocks progress. Learn how to reframe fear, embrace feedback, and ship faster with MVP thinking and a growth mindset.
The Validation.Run Vision
A world where people know that businesses ownership is the most effective way to grow wealth. And that starting is now easier than ever, thanks to technology.
Simple Growth Strategy Framework
Here’s our business growth strategy framework, in a simplified form.
Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.
Website Conversion Setup in Google Ads (Summary)
A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.
Landing Page Best Practices
Design an impactful landing page using best practices and a story format. This guide includes essential elements customers seek during purchases to inspire your design.
Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023
The best small town business ideas meet local demand and align with your interests. Learn how to harness local insights, prioritize community needs, and evolve from home-based ideas to potentially global online ventures.
"Gumshoe" Test Campaign
Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.
Lean Market Research: How to Test A Business Idea
Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.
How To Start A Business
Hint: it doesn't start with legal or accounting. There are ways to do it for free. You can do it online, from home, in your pajamas. But the one thing you can't skip is market validation. If you're going to take on starting a business, better be sure someone out there is keen to buy.
The Importance Of Positioning When Testing New Business Ideas
Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.
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Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.