Turnkey Market Testing

Confirm positioning of new business, product and campaign ideas.

Use the right data to help you decide which projects to pursue.

Get results in 3 weeks.

 
 

What do an engineer & SEO specialist have in common?

A vision to change how people think about business:

  • The internet has changed the game.

  • We can measure demand and clarify the target audience for any idea using our lean market testing methodology.

  • Generate your own 1st party data from real prospective customers, removing bias and doubt.

  • Don’t wasting resources on something nobody wants. There’s no excuse.

  • Don’t become another static: 90% of startups fail and “no market need” is a top reason.

 

Methodology

Using digital ads and landing pages, we run test campaigns to measure the activity of real people as they search and evaluate your proposed ideas.

We analyze the engagement data Through our Mini Funnel and report back with measured demand and optimized messaging to reach the target market.

 

Use Cases

  • Up-sell/cross-sell to existing segments.

    Justify R&D for product extensions.

    Re-position for new vertical/industry/geography.

  • Startup validation as a service.

    Test your MVP against real prospective customers.

    Get all the marketing insights you need to reach product-market-fit.

  • Cost-effective market testing.

    Don’t risk failure on new products or services.

    Confirm the opportunity before expanding into new markets.

  • Test for yourself or your clients.

    Lead generation opportunity in building out proven ideas, priming the discussion around performance marketing.

    White label solutions available.

  • Support innovation with rapid testing.

    Sidestep slow internal teams and processes.

    Test multiple ideas at once and get the right data to help you decide which to pursue.

 

Featured Insights

#1 test campaign to date

With a CTR of 7.70%, CPC of $0.36, 48 registrations, a CVR of 10.04%, and a CPA of $3.60, this test campaign remains the one to beat.

Product now available for purchase

Our learnings primed the crowdfunding campaign to hit 180% of its funding goal in the first 24 hrs.

Now building prototype with direct feedback from audience

Picked up 31 registrations during our test campaign. Owner doubled-down with another round of testing and walked with 115 registrations at a CPA of $13.35.

 

Kind Words From Some Of Our Clients

Featured

Validation Run was hands down the missing piece for my business. The results I received from my assessment went beyond my expectations and I’m now on my way to actually creating the business I’ve been dreaming of!!

— Ashley A.

As a small startup company with a BIG vision for entering a crowded internet space with the greatest product impact “out of the gate”, we needed laser-focused customer search and buying data. Validation.run provided excellent insight into our potential customers that will prove extremely valuable in launching a successful internet-based venture.

— Mark E.

I can spend $2,500 and save myself 3 years of pain. It’s changing the way I approach any business.

— Alecia A.

We were in need of some hard data on costs for marketing and how well our product would stand out. Validation.run was able to obtain real-world data on our opportunity, quickly and efficiently.

— Clark S.

 

Run A Test

Ready to join the savvy product managers, entrepreneurs and marketing leaders?

Fill out the contact form to start the process.

Next Steps (After You Submit The Form)

  1. Pay a deposit

  2. Schedule your discovery meeting

  3. Discovery meeting

  4. Campaign setup (we do it all: SEO research, construct positioning statement, ad campaign set up, landing page build, analytics and tracking set up)

  5. Client review of marketing assets

  6. Launch! (Live testing for 2 weeks)

  7. Analysis

  8. Report delivery

 

Support

Email us directly with any questions, comments or feedback: hello@validation.run

 

FAQs

Can we include brand guidelines? → To keep Classic Test Campaigns unbiased, we do not include any brand elements from the client company. We’re mainly testing positioning.

Why use digital ads? → Aside from being a potential acquisition channel for any business, the main reason we use ads for testing purposes is the high speed-to-insight.

How does the ad auction work? → We select keywords to bid on, expecting your target audience to enter these terms in Google Search. There is an auction governing which advertiser is awarded the click: highest bid wins. We cap the bid so budget is throttled.

Can you do validation tests for free? → Absolutely! You could set up a social media account and do the same kind of test. But it will take a lot longer to build an audience and gauge their interest for different offerings. We use digital ads to accelerate these learnings. 

Do you interview or speak directly with customers? → The fullest expression of validation involves interviewing your prospective customers with short, open-ended questions to uncover the core of their need/opportunity. We offer this service through our Pro campaign.

 

#AlwaysBeTesting