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Marketing Cookbook Michael Terwindt Marketing Cookbook Michael Terwindt

Website Conversion Setup in Google Ads (Summary)

A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.

  1. Create event in GTM

  2. Create event and conversion in GA4, mirroring the event title from Step 1

  3. Add custom conversion in GAds Goals settings, pulling in what you just set up on GA4

  4. Select conversion in GAds Campaign settings

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