Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
Simple Growth Strategy Framework
Here’s our business growth strategy framework, in a simplified form.
Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.
Here’s our business growth strategy framework, in a simplified form.
Use it as a template for new business, product ideas or campaign ideas. It includes the 3 pillars of growth strategy: namely having a critical path, forming hypotheses for marketing initiatives and a employing a testing methodology to organize the chaos.
Simple Growth Strategy Framework
[Project Name]
Positioning
What it is: …
Who's it for: …
Why it matters: …
Acquisition Channels
Main: …
Supporting: …
Customer Journey/Sales Funnel
Beginning/Awareness: …
Middle/Evaluation: …
End/Decision: …
Growth Goal & NSM (North Star Metric)
… (this quarter)
… (next quarter)
Objectives (max 3)
… (laddering up to current Growth Goal)
…
…
… (future work, on existing or future growth goals)
Tasks
… (laddering up to Objectives, includes Hypothesis and priority score)
… (go on Ideas Backlog, waiting for future relevant Objectives)
… (ICE Score for prioritization of ideas: Impact, Confidence (in hypothesis), Ease (inverse of lift))
Hypothesis Format
Since observing A, we think making B change will result in C outcome, which we’ll measure with D metric/success criteria.
This is basically all you need. All of marketing can be encapsulated in the above framework.
Website Conversion Setup in Google Ads (Summary)
A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.
Create event in GTM
Create event and conversion in GA4, mirroring the event title from Step 1
Add custom conversion in GAds Goals settings, pulling in what you just set up on GA4
Select conversion in GAds Campaign settings
Get Savvy on Testing
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