Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
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Simple Growth Strategy Framework
Here’s our business growth strategy framework, in a simplified form.
Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.
Website Conversion Setup in Google Ads (Summary)
A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.
Get Savvy on Testing
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Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.