Website Conversion Setup in Google Ads (Summary)

Marketing Cookbook
Written By Michael Terwindt

  1. Create event in GTM

  2. Create event and conversion in GA4, mirroring the event title from Step 1

  3. Add custom conversion in GAds Goals settings, pulling in what you just set up on GA4

  4. Select conversion in GAds Campaign settings

Michael Terwindt https://michaelterwindt.com
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