A world where people know that businesses ownership is the most effective way to grow wealth. And that starting is now easier than ever, thanks to technology.
The Way We Do Business Is Now Changing Exponentially
Like most things right now.
The rise of technology in particular seems inevitable. Its hard to imagine humans at any moment, putting down the more efficient tool.
The rise of technology is forcing innovation. It's super clear in our current work lives. People are at odds with their roles and the systems they operate within. Many legacy systems are struggling to keep pace.
The industrial revolution gave us infrastructure and productivity measures but also constraints. The age of information is bringing us connection, and with it, the opportunity for empathy.
In The Future, You’ll Either Be A Robot Or An Artist-Entrepreneur
Do you want to do, or do you want to create? Either is fine. Be clear about which one you want.
It’s in our nature to create. Evolution is baked into our nature. But there’s peace in simple doing. And it opens up the pursuit of mastery.
The bad side, you may get left behind. The good side, you could find a super unique job that fills you with joy and you'll be free to create as you see fit.
Entrepreneurship Is The Only Way To Make Significant Gains
You're not going to get rich doing a 9-to-5 desk job in the post-industrial work world. Even high earners like brokers and surgeons pay for it through personal and social costs. Those roads are still tough.
It's time to stop exchanging time for money in a salaried job. Instead, we entrepreneurs solve problems to make money. Problem solving depends on expertise, not time. It could take 5 min. to solve something but the work becomes valuable because it unblocks flow.
If you’re not wealthy and want to change your story, starting a business is the most efficient way to do so:
At least you’ll be investing in yourself, to up-skill and learn
The downside is that it still seems complicated to most people
The good news is that we have better tools available to us now than ever before
They say you need money to make money. Well, it appears to snowball once you get started.
The wealth of the U.S. is 80% inherited
This means most rich people didn't work or build the assets to get there. They do a pretty good job of maintaining it though.
True freedom:
being comfortable enough to make as much (or as little) money as you want
to eat whatever you want, to travel wherever you want, and all whenever you want
How are the rest of us going to get there? By solving specific problems and charging for the solutions. Working for yourself is the best way to break out of the old system and take charge of your income.
Owning your own business is pound-for-pound the most efficient path to significant gains.
Learn the skills and develop the knowledge to get where you want in life. We each need to take matters into our own hands: no one is going to hand you your freedom. The best investment you can make is in yourself.
Business opportunities appear when gaps in the market are exposed. The bigger the gap, the bigger the innovation, the bigger the change, the bigger the payoff. Start by looking at the moments of frustration in your own life. If you think of a solution you could develop this into a business to help others with the same problem.
It only seems like an audacious task because until very recently it was.
Simple Technology Is All We Need
The internet has changed the game.
We can find information in an instant and communicate with people around the world. But most important: we can find the others! No matter what your particular brand of weird (❤️) is, you can find the others online who’ll join you.
Simple technology gets us insight into new opportunities, even before building anything.
Don't Waste Your Resources Finding Out The Hard Way That You Built A Thing Nobody Wanted
Get the right data to help you make a better decision on which projects to pursue. Get a head start with insight into your target market. Find out who are they, what messaging is resonating with them. Confirm if they perceive the problem like you do. Check your assumptions.
Learn where they’re at. Put yourself in their shoes. Work to understand how they’re dealing with the problem you’re wanting to solve for them. Start by listening.
The messaging is key. We’re all humans trying to connect.
Don’t Get Left Behind
Validation.Run is our service to test business ideas. We have resources to help you prepare for the business journey. Our clients have launched new products with awareness and pivoted to better versions. They've also gone back to the drawing board, avoiding becoming another statistic.
Use us to measure demand from real customers. Learn the best messaging that resonates with them. Put yourself in the best position to launch. Grow your wealth, grow yourself.
Are you ready to run with it?