Simple Growth Strategy Framework

Here’s our business growth strategy framework, in a simplified form.

Use it as a template for new business, product ideas or campaign ideas. It includes the 3 pillars of growth strategy: namely having a critical path, forming hypotheses for marketing initiatives and a employing a testing methodology to organize the chaos.

Simple Growth Strategy Framework

[Project Name]

Positioning

  • What it is: …

  • Who's it for: …

  • Why it matters: …

Acquisition Channels

  • Main: …

  • Supporting: …

Customer Journey/Sales Funnel

  • Beginning/Awareness: …

  • Middle/Evaluation: …

  • End/Decision: …

Growth Goal & NSM (North Star Metric)

  1. … (this quarter)

  2. … (next quarter)

Objectives (max 3)

  1. … (laddering up to current Growth Goal)

  2. … (future work, on existing or future growth goals)

Tasks

  • … (laddering up to Objectives, includes Hypothesis and priority score)

  • … (go on Ideas Backlog, waiting for future relevant Objectives)

  • … (ICE Score for prioritization of ideas: Impact, Confidence (in hypothesis), Ease (inverse of lift))

Hypothesis Format

Since observing A, we think making B change will result in C outcome, which we’ll measure with D metric/success criteria.

This is basically all you need. All of marketing can be encapsulated in the above framework.

Previous
Previous

The Validation.Run Vision

Next
Next

Website Conversion Setup in Google Ads (Summary)