A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.
Case Study
Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.
Article
Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.
