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A collection of updates from live test campaigns, case studies, industry news, marketing tools, and articles to support you on the entrepreneurial journey.

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"Gumshoe" Test Campaign
"Gumshoe" Test Campaign

Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.

Lean Market Research: How to Test A Business Idea
Lean Market Research: How to Test A Business Idea

Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.

How to Find a Good Business Idea
How to Find a Good Business Idea

Stress testing your idea by discussing it with real target customers is the way.

Latest Articles

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Tame Perfectionism: The Entrepreneur’s Guide to Shipping Faster
Tame Perfectionism: The Entrepreneur’s Guide to Shipping Faster

Perfectionism blocks progress. Learn how to reframe fear, embrace feedback, and ship faster with MVP thinking and a growth mindset.

The Validation.Run Vision
The Validation.Run Vision

A world where people know that businesses ownership is the most effective way to grow wealth. And that starting is now easier than ever, thanks to technology.

Simple Growth Strategy Framework
Simple Growth Strategy Framework

Here’s our business growth strategy framework, in a simplified form.

Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.

Website Conversion Setup in Google Ads (Summary)

A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.

Landing Page Best Practices
Landing Page Best Practices

Design an impactful landing page using best practices and a story format. This guide includes essential elements customers seek during purchases to inspire your design.

Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023
Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023

The best small town business ideas meet local demand and align with your interests. Learn how to harness local insights, prioritize community needs, and evolve from home-based ideas to potentially global online ventures.

"Gumshoe" Test Campaign
"Gumshoe" Test Campaign

Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.

Lean Market Research: How to Test A Business Idea
Lean Market Research: How to Test A Business Idea

Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.

How To Start A Business
How To Start A Business

Hint: it doesn't start with legal or accounting. There are ways to do it for free. You can do it online, from home, in your pajamas. But the one thing you can't skip is market validation. If you're going to take on starting a business, better be sure someone out there is keen to buy.

The Importance Of Positioning When Testing New Business Ideas
The Importance Of Positioning When Testing New Business Ideas

Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.

Welcome to 2021 🎉

Good luck this year! If we've learned anything from 2020 it's to expect the plan to change and don't wait. If there's a thing you need to do, go and do it.

How to Find a Good Business Idea
How to Find a Good Business Idea

Stress testing your idea by discussing it with real target customers is the way.

Google Search Rankings - 2020 Update from Backlinko
Google Search Rankings - 2020 Update from Backlinko

Google search rankings involve factors that affect where your page sits in the search results (SEO). We don’t know exactly what goes into the algorithm, but we have a pretty good idea based on research done by groups like Backlinko. Here’s their 2020 update.

The #1 Reason Startups Fail
The #1 Reason Startups Fail

Most startups fail due to “no market need”. Meaning not enough people are interested in your idea to begin with. Learn how lean market research can help.

Marketing Cookbook

Featured
Simple Growth Strategy Framework
Simple Growth Strategy Framework

Here’s our business growth strategy framework, in a simplified form.

Our business growth strategy framework, in it’s simplest form. Ready for you to use as a template for new business, product ideas or campaign ideas. Includes the 3 pillars of growth strategy: having a critical path, using hypotheses and a testing methodology.

Website Conversion Setup in Google Ads (Summary)

A summary 4 step process to set up conversions on a website using Google Tag Manager and Google Analytics 4, for the purpose of piping it through to Google Ads and then setting it as the ad campaign conversion goal.