Whatever you're building, we're here to help you take the first step with confidence.
Driven by passion, grounded by values. We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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- lean market research
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- no market need
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- Gumshoe
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"Gumshoe" Test Campaign
Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.
Blog Archive
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2025
- Jun 19, 2025 Tame Perfectionism: The Entrepreneur’s Guide to Shipping Faster Jun 19, 2025
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2024
- Mar 26, 2024 The Validation.Run Vision Mar 26, 2024
- Mar 25, 2024 Simple Growth Strategy Framework Mar 25, 2024
- Mar 24, 2024 Website Conversion Setup in Google Ads (Summary) Mar 24, 2024
- Mar 1, 2024 Landing Page Best Practices Mar 1, 2024
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2023
- Oct 20, 2023 Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023 Oct 20, 2023
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2022
- Sep 15, 2022 "Gumshoe" Test Campaign Sep 15, 2022
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2021
- Aug 18, 2021 Lean Market Research: How to Test A Business Idea Aug 18, 2021
- Jul 26, 2021 How To Start A Business Jul 26, 2021
- Mar 13, 2021 The Importance Of Positioning When Testing New Business Ideas Mar 13, 2021
- Jan 12, 2021 Welcome to 2021 🎉 Jan 12, 2021
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2020
- Oct 26, 2020 How to Find a Good Business Idea Oct 26, 2020
- May 11, 2020 Google Search Rankings - 2020 Update from Backlinko May 11, 2020
- Jan 7, 2020 The #1 Reason Startups Fail Jan 7, 2020