Case Study
Michael Terwindt
"Gumshoe" Test Campaign

Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.

"Gumshoe" Test Campaign
Article
Michael Terwindt
Lean Market Research: How to Test A Business ...

Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.

Lean Market Research: How to Test A Business Idea
Article
Michael Terwindt
How to Find a Good Business Idea

Stress testing your idea by discussing it with real target customers is the way.

How to Find a Good Business Idea

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The Importance Of Positioning When Testing New Business Ideas

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The Importance Of Positioning When Testing New Business Ideas

Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.