Whatever you're building, we're here to help you take the first step with confidence.
Driven by passion, grounded by values. We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
- validation
- business idea
- lean market research
- search rankings
- no market need
- Google Analytics
- keywords
- keyword research
- idea
- MVP
- Google Tag Manager
- small town
- Feedback
- positioning
- spreadsheet
- segmentation
- seo
- Growth Strategy
- guide
- savvy entrepreneur
- Validation
- cb insights
- 2023
- backlinko
- startups
- Classic
- Conversion
- relevance
- Perfectionism
- startup fail
- Google Ads
- Entrepreneurship
- Gumshoe
- methodology
Lean Market Research: How to Test A Business Idea
Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.
How To Start A Business
Hint: it doesn't start with legal or accounting. There are ways to do it for free. You can do it online, from home, in your pajamas. But the one thing you can't skip is market validation. If you're going to take on starting a business, better be sure someone out there is keen to buy.
The Importance Of Positioning When Testing New Business Ideas
Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.
Welcome to 2021 🎉
Good luck this year! If we've learned anything from 2020 it's to expect the plan to change and don't wait. If there's a thing you need to do, go and do it.
Blog Archive
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2025
- Jun 19, 2025 Tame Perfectionism: The Entrepreneur’s Guide to Shipping Faster Jun 19, 2025
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2024
- Mar 26, 2024 The Validation.Run Vision Mar 26, 2024
- Mar 25, 2024 Simple Growth Strategy Framework Mar 25, 2024
- Mar 24, 2024 Website Conversion Setup in Google Ads (Summary) Mar 24, 2024
- Mar 1, 2024 Landing Page Best Practices Mar 1, 2024
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2023
- Oct 20, 2023 Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023 Oct 20, 2023
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2022
- Sep 15, 2022 "Gumshoe" Test Campaign Sep 15, 2022
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2021
- Aug 18, 2021 Lean Market Research: How to Test A Business Idea Aug 18, 2021
- Jul 26, 2021 How To Start A Business Jul 26, 2021
- Mar 13, 2021 The Importance Of Positioning When Testing New Business Ideas Mar 13, 2021
- Jan 12, 2021 Welcome to 2021 🎉 Jan 12, 2021
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2020
- Oct 26, 2020 How to Find a Good Business Idea Oct 26, 2020
- May 11, 2020 Google Search Rankings - 2020 Update from Backlinko May 11, 2020
- Jan 7, 2020 The #1 Reason Startups Fail Jan 7, 2020