Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
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The #1 Reason Startups Fail
Most startups fail due to “no market need”. Meaning not enough people are interested in your idea to begin with. Learn how lean market research can help.
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Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.